What's better than running your dream business and getting a good amount of loyal patronage? You guessed right! It's receiving payments smoothly without hitches.
In our current fast-paced world, having an effective means of accepting payments isn't just a convenience but a necessity.
Whether you're a small or large online or brick-and-mortar store, giving your customers a reliable and convenient way to pay for your products or services guarantees your business success.
From traditional payment methods such as bank transfers and debit cards to modern solutions like digital wallets and cryptocurrencies, businesses now have various payment means to choose from.
But you might be wondering which one is right for you. In this guide, we'll explore all you need to know about accepting payments to boost your business and retain loyal customers.
Understanding Payment Processing
Before choosing among your business's diverse payment processing methods, you need to understand what payment processing is all about. So, let's break it down a bit.
Two vital elements are involved in payment processing: payment processing hardware and a merchant account. These allow you to receive payments safely and effectively, thereby making your business run smoothly in today's competitive market.
Why Accepting Multiple Payment Methods is Crucial
As human beings, we all love to have a variety of options when dealing with our daily lives, including how we make purchases. As a business owner, you'll notice that customers always use different methods to pay for commodities and services.
Whether inputting a debit card into a POS terminal, doing a bank transfer in seconds, or using more tech-savvy methods like digital wallets, the more options, the better. So, how does having multiple payment methods benefit your business?
Firstly, offering a variety of payment options to your customers improves their overall payment experience by reducing delays during the checkout process.
Secondly, offering multiple payment methods opens your business to a large customer base, making it easier and more flexible for them to do business with you.
Lastly, it boosts revenue for you through increased sales volume. This is because the easier it is for people to pay for your products and services, the more they would want to patronize and refer their friends.
5 Types of Payment Methods for Businesses
As you choose various payment options for your business, consider your customers' preferences, primary sales channel, security, the cost of each method, etc. Let's look at the five most common payment methods you can use to accept payments;
1. Cash Payments
Cash is among the oldest forms of payment and is popular for its tangibility and availability. This payment method is widely accepted, especially in areas with limited banking facilities, network coverage, etc.
It's a simple and fast means of payment and free from transcription charges; however, it's a less relevant and flexible method of payment in an evolving digital world.
2. Card Payments (POS Terminals)
Debit card payments are another flexible and convenient method business owners use to accept payments. With the help of reliable point-of-sale terminals such as Moniepoint POS terminals, you can receive payments using any type of debit card.
It's a widely accepted payment method that customers prefer as it is convenient and doesn't require them to carry around large wads of naira notes.
3. Bank Transfers
This payment method, also known as direct bank transfers, is commonly used for B2B payments or large transactions. It involves transferring money directly from the customer's bank account to the merchant's account.
While bank transfers are cost-effective and safe for businesses, customers may find them less convenient as they require longer processing times and manual detail input.
4. Mobile Payments
As smartphones rapidly become the norm, more flexible and advanced payment methods, such as mobile payments, are available for businesses to use.
Your customers can easily pay for goods and services using their mobile devices via a digital wallet or mobile banking app such as the Moniepoint Business or Personal Banking Apps. It's usually a speedy and popular preference for tech-savvy customers.
5. Digital Wallets
Another popular payment method that has gained popularity thanks to technological advances is the digital wallet. Customers prefer these wallets, such as Google Pay, Apple Pay, etc., because of their security and convenience.
Customers can store their payment details safely and buy items in just a few clicks. As a business owner, you can stand out from the competition by integrating digital wallets into your online stores and streamlining the checkout process, thereby improving conversion rates.
You should also bear in mind that this payment method attracts transaction fees.
How to Set Up Payment Acceptance for Your Business
You can choose from various payment methods as a business owner. These methods comprise different features, solutions, and use cases.
Here's a step-by-step process for setting up a payment process for your business.
1. Evaluate Your Business Needs
You need to start by identifying your specific business model and needs. Does your business process one-time or recurring payments, operate in multiple currencies, or split payments between recipients?
Knowing the answers to these types of questions will enable you to make informed decisions and choose the ideal payment method.
2. Choose the Right Payment Processor or Platform
The next step is to choose a payment processor that is suitable for your business and aligns with its needs. You should consider factors such as security measures, easy setup, transaction fees, multiple payment method support, customer support, and so on.
Reliable payment processors such as Moniepoint Business and Personal bank accounts, POS, numberless debit cards, etc., enable your business to process transactions smoothly and ensure recurring transactions.
3. Integrate Multiple Payment Options into Your Business
After choosing a payment processor, it's time to integrate it into your operations. You should set up different payment processors like POS terminals. Digital wallets, mobile payment gateways such as Monnify, etc.
Overall, ensure that whatever process you choose is convenient for customers and suitable for your business.
4. Train Staff on Using Payment Systems
Your business is just as good as the staff running its daily operations. Ensure that you and your staff are properly trained to process transactions, assist customers, and resolve issues.
This will enable customers to trust your services better and feel comfortable returning for more purchases.
Security Best Practices for Payment Processing
Adhering to the CBN's PCI DSS (Payment Card Industry Data Security Standards) is critical for businesses that process card payments. These standards help you safeguard sensitive cardholder information.
As a Nigerian business using POS terminals or online gateways, you must ensure your payment processor is PCI-compliant to avoid fines and protect against breaches.
You should also use payment providers that offer solid security features such as encryption, fraud prevention, transaction monitoring, etc.
Its important to comstyanly stay aware and updated on steps to prevent fraud prevention and detection.
The Bottom Line
Offering flexible payment options to your customers as a business owner is essential for its cosistent growth.
From cash and mobile transfers to online payment gateways and so on, integrating a convenient and flexible payment method for your business ensures customer loyalty and conversion.
Are you ready to upgrade your payment to the next level? Sign up to Moniepoint and take advantage of the various payment features that are both secure and reliable.